Protecting the brand today means first of all protecting it on the Internet because the Internet is the sales channel with the highest growth rate in the world and the biggest source of faster, widespread, effective information. The Internet is also a channel that allows counterfeiters and criminals to operate on a large scale, with low investments, in anonymity.
The damage caused to companies by online counterfeiting are substantial and growing, both in terms of reputation and of lost revenue.
Today all big companies feel the need to protect themselves from counterfeiting, from the online violations, from all the risks involved. Protecting yourself means saving a lot. Protecting yourself in an effective and flexible we means to save even more.
The dangers in which companies incur on the Internet are different. Such as cybersquatting, typosquatting, phishing, rogue sites, counterfeit goods, false affiliation, SEO violations, digital piracy, reputation damages, unfair competition. Our research and monitoring automatically identify all kinds of problems in the web. We are always updated on the evolution of new threats based on the proliferation of new technologies and the increasingly ingenious criminal practices.
– The volume of counterfeit goods sold in the world is estimated at over 500 billion dollars per year
– The counterfeit merchandise sold online in the world is 1 product every 7 genuine products
– Damage due to digital piracy in the world are estimated at over 85 billion dollars per year
GriffeShield provides a technological solution to the state, unique in the international scene can optimize time and costs with automated, flexible and comprehensive. GriffeShield eliminates the need for client companies to spend resources for IT services or skills not adequate to deal with online threats, maximizing the performance of services and streamlining costs. In this way the client company immediately gets a huge risk reduction, a net saving on service costs. The client company can thus safeguard the effectiveness of its investments in marketing and online reputation, achieve recovery of sales burned by counterfeiting and online unfair competition.
We search and monitor Internet domains related to the brand and products of the customer. The domain search is done in all the active worldwide extensions. The research also includes the domains registered with IDN characters in foreign languages or record-enabled for each extension.
We search for unauthorized use of the customer's label on the Internet and we also locate similar brands. Verification is either textual and graphical. The scope of the search may include: open web, social networks, blogs and forums, e-commerce portals, mobile applications, P2P networks, dark web.
We search on the Internet for products suspected of counterfeiting because including drawings / models / patents related to the company original products. Verification is textual and graphical on all the Internet pages.
The comparative figures are based on information related to drawings / models / patents and to characteristics of products, provided at the outset by the client company, as well as associative search algorithms with GriffeShield proprietary technology.
We search on the Internet for suspected copyright abuses compared to the works of an author specified by the customer. The verification scope are texts, images, audios, videos, application softwares.
The comparative data is based on information provided at the outset by the client company, as well as associative search algorithms with proprietary GriffeShield technology.
The GriffeShield ANTI-FRAUD monitoring allows fine-grained control of the web in search of fraud involving trademarks and customer products.
As soon as frauds are identified, the GriffeShield system proceeds with the removal of the same up to normalize the situation.
We search on the Internet for texts, images and multimedia elements which damage our customers' reputation. Verification is textual, graphical and by audio-video. The scope of the search may include: open web, social networks, blogs and forums, mobile applications.
We monitor prices and promotions of the client company's products on its network online sales.
Then we identify differing prices and unfair promotions compared to the price list according to pre-determined levels of tolerance.
GriffeShield works to ensure the safety of its customers also on the e-commerce portals and shops.
Request now a security assessment for your e-commerce.
We monitor the correct implementation of the Internet marketing campaigns for the brand and the products of the customer company. This service allows the customer to find that what has been agreed with suppliers for the realization of marketing campaigns on the Internet is actually made, both about manners and about times.
The service also allows you to estimate the potential value and the actual value of the marketing campaign. As a consequence, the customer speaks with suppliers already during the execution of the work.
Thanks to this service the client company also will have a greater knowledge of the value of the purchased advertising services and he will then decide whether to negotiate better terms with your suppliers.